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Research papers

The calculus of consumer privacy

This paper provides the 'algebra of the consumer's mind' regarding what the consumer wants different types of professionals and companies to know about them. We look at the relevance of different insights, seeing how each is appropriate to a variety...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Barbara Itty, Jeffrey Ewald, Jacqueline Beckley, Howard R. Moskowitz
September 19, 2004
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Citation

Itty, Ewald, Beckley and Moskowitz (2004a, September 19). The calculus of consumer privacy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-calculus-of-consumer-privacy


Research papers

Crossing the knowledge and corporate boundaries to systematize invention and innovation

The process of corporate innovation is often left to outside consultants and internal/external teams specializing in the invention process. Market researchers are all too often neglected in this process, even though the newly emerging tools of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Jeffrey Ewald, Jacqueline Beckley, Charles E. Cleveland, Teri Curran Mascuch, Howard R. Moskowitz, Laurent Florès
Company: Moskowitz Jacobs Inc.
September 22, 2002
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Citation

Ewald et al. (2002a, September 22). Crossing the knowledge and corporate boundaries to systematize invention and innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/crossing-the-knowledge-and-corporate-boundaries-to-systematize-invention-and-innovation